Aidan O'Sullivan

Betting Favourites
Horse Racing: Betting on Favourites
Horse Racing: Betting on Favourites
Lumping on the favourite every time is not a smart move, but favourite betting can be the basis of a sound betting strategy
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8 min
Matchbook's New Brokerage Service Launches
Matchbook's New Brokerage Service Launches
An exciting new service from Matchbook is launched
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2 min
Money Back As Cash If Your First Bet Loses
Money Back As Cash If Your First Bet Loses
For Bettors Who Know Better
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1 min
Matchbook Consistently Best Price On Football vs Our Competitors
Matchbook Consistently Best Price On Football vs Our Competitors
How do we stack up versus our competitors on Football prices?
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16 min
Tips From Our Football Podcast - Ten Bets From Our Final Show Of The Season
Tips From Our Football Podcast - Ten Bets From Our Final Show Of The Season
One last time this season for our Football podcast as host Aidan O'Sullivan rattles through what the team are backing this weekend.
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5 min
Money for Nothing - Arbitrage Explained
Money for Nothing - Arbitrage Explained
Arbitrage is a simple concept that sounds difficult, and if approached with discipline, it's the elusive 'sure thing' all bettors seek
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7 min
Lay Betting Favourites
Horse Racing: When to Lay the Favourite
Horse Racing: When to Lay the Favourite
Profiting from horse racing is not always about finding winners, careful analysis of short-priced favourites can be a very profitable lay strategy if you do it correctly
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11 min
Tips From Our Football Podcast - 11 Winners From Last 12 Bets From Mark O'Haire & Adrian Clarke
Tips From Our Football Podcast - 11 Winners From Last 12 Bets From Mark O'Haire & Adrian Clarke
Host Aidan O'Sullivan summarises what our in-form Football podcast team are backing this weekend!
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5 min
Matchbook Best Price On Liverpool Quadruple
Matchbook Best Price On Liverpool Quadruple
Can Jurgen Klopp's men pull off a historical quadruple? Our podcast team discuss the latest price on a Liverpool clean sweep
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2 min
Tips From Our Football Podcast - A Weekend To Get The Favs Onside
Tips From Our Football Podcast - A Weekend To Get The Favs Onside
Host Aidan O'Sullivan summarises the seven best Premier League and EFL selections from our football podcast
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5 min