Aidan O'Sullivan, Author at Matchbook Insights

Lumping on the favourite every time is not a smart move, but favourite betting can be the basis of a sound betting strategy

Aidan O'Sullivan

6 days ago

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8 min

Matchbook

Matchbook's New Brokerage Service Launches

An exciting new service from Matchbook is launched

Aidan O'Sullivan

1 week ago

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2 min

Matchbook

Money Back As Cash If Your First Bet Loses

For Bettors Who Know Better

Aidan O'Sullivan

1 month ago

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1 min

Football Tips

Matchbook Consistently Best Price On Football vs Our Competitors

How do we stack up versus our competitors on Football prices?

Aidan O'Sullivan

1 month ago

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16 min

Football Tips

Tips From Our Football Podcast - Ten Bets From Our Final Show Of The Season

One last time this season for our Football podcast as host Aidan O'Sullivan rattles through what the team are backing this weekend.

Aidan O'Sullivan

2 months ago

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5 min

Betting Strategies

Money for Nothing - Arbitrage Explained

Arbitrage is a simple concept that sounds difficult, and if approached with discipline, it's the elusive 'sure thing' all bettors seek

Aidan O'Sullivan

2 months ago

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7 min

Betting Strategies

Horse Racing: When to Lay the Favourite

Profiting from horse racing is not always about finding winners, careful analysis of short-priced favourites can be a very profitable lay strategy if you do it correctly

Aidan O'Sullivan

2 months ago

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11 min

Football Tips

Tips From Our Football Podcast - 11 Winners From Last 12 Bets From Mark O'Haire & Adrian Clarke

Host Aidan O'Sullivan summarises what our in-form Football podcast team are backing this weekend!

Aidan O'Sullivan

2 months ago

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5 min

Football Tips

Matchbook Best Price On Liverpool Quadruple

Can Jurgen Klopp's men pull off a historical quadruple? Our podcast team discuss the latest price on a Liverpool clean sweep

Aidan O'Sullivan

2 months ago

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2 min

Football Tips

Tips From Our Football Podcast - A Weekend To Get The Favs Onside

Host Aidan O'Sullivan summarises the seven best Premier League and EFL selections from our football podcast

Aidan O'Sullivan

2 months ago

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5 min