Matchbook to sponsor Imperial Cup in major new racing deal

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Matchbook to sponsor 16 fixtures at Sandown and Kempton Park including key Cheltenham warm-up and consolation races.

Matchbook, the cutting-edge betting exchange, has been announced as the sponsor of 16 fixtures at Sandown Park and Kempton Park including the historic Imperial Cup day at Sandown Park on 11th March and Silver Cups day at Kempton on 18th March, which will be shown live on ITV4 as well as the Brigadier Gerard day from Sandown on May 25th.

“These sponsorships are part of Matchbook’s commitment to be the betting exchange for horse racing with consistently stand-out pricing on favourites every day in UK and Irish racing,” Matchbook CEO Mark Brosnan said. “This is part of our overarching strategy to disrupt the complacency of not only our exchange rivals, but the Sportsbooks too”.

Matchbook horse racing product was launched in July 2016, bringing Matchbook’s reputation for unparalleled value to horse racing for the first time.  It runs on its next-generation platform, designed to scale to tens of thousands of transactions per second, offering punters a lightning-fast way to bet on every race, every day.

“With speed at the very core of our technology, we strongly believe that our horse racing product will become the best in the world. We provide a lightning-fast platform, unmatched value and the tools bettors’ need to make smarter, more informed bets because we win when our customers win.” Brosnan added.

Matchbook is committed to being a leading force in horse racing betting, and has shown it is ready to invest, not just in its platform, but also in British horse racing through its sponsorship of Glorious Goodwood and its status as an Authorised Betting Partner.

“It’s important to us, and our customers, that every horse racing bet with Matchbook contributes to the future growth of British Horse Racing and being an Authorised Betting Partner is just one of the ways we can demonstrate our commitment to the sport.”

Phil White, London Region Director for The Jockey Club, said:

“We warmly welcome Matchbook as our new partner for these important fixtures at Kempton Park and Sandown Park Racecourses. We were delighted to be able to sign this deal and expand our relationship on account of their status as an Authorised Betting Partner of British Racing and look forward to exciting renewals of these prestigious races.”